With internet penetration in Kenya
being at 72%, more than half of Kenyans already have daily access to the internet whether through
smartphones, computers or tabs.
But even with heavy internet availability across Kenya, I still find it quite shocking that many businesses in Kenya do not have a website or any online presence despite the great opportunities it offers.
Having a business website works to your advantage. It can be used to achieve
different marketing strategies along with growing your business right in front
of your eyes.
Below we examine some of the benefits that come with having business website?
· Great point of Market
Entry
Ever wanted to start your own business?
Having a website in Kenya provides you with virtual space for your business. By
using cheap web designers in Nairobi
you can get a business website in Kenya that meets international standard at an
affordable cost
·
More Customers
74.2% of Kenyans have access to the
internet today, half of this number if not more use the internet on a daily
basis to research on product and services. Estimates show that more and more
Kenyans would rather contact a company from their website details rather than
physically going to their offices. So by not having a website, it is evident
enough that you will be missing out on a big share of customers.
·
Business Value
A website increases value and can be
used to give the impression that you are running a successful business. Did you
know that your website can convince your bank to approve your business loan?
When the bank manager asks to see your website, you better have a pretty good
one. You can contact website design companies in Kenya to make one for your business.
·
Beat the Competition
Having a website design company in Nairobi create for you an incredibly
beautiful website with a strong strategy behind it, you can easily crush
competition in your market landscape. You have no capability of building tall
towers but you can have a website that brings down the perceived wall between
you and them.
· Helps with Business
Goals
When it comes to creating content for
your website, you are going to have to reassess and rethink the company’s
strategies and business. A website creates the company culture and aids your
business a course on how it does business.
It is convincingly enough that to survive in this market landscape you need a business website to grow your business extensively along with increasing your customer base.
Contacting a web design company in Kenya to build a website for your business; whether big or small, would be a step in the right direction.


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